For its FW19 campaign, MISELA focuses on one of the most romantic and true stories ever, the relationship between a mother and a daughter. Starring Yonca Ebuzziya, the campaign was shot at Pera, in the streets where the brand’s heartbeats blend in the urban fabric.
The traces of ''inherited style'' are meaningfully manifested in Serra Türker’s own world, who set off in 2008 to create a global brand in New York that reflects the true nature of Istanbul and who added a new chapter to MISELA’s success story eleven years later with a new store in Mayfair, London. Inspired by a personal style heritage she embraces with joy, Türker meticulously rewrites the design codes of MISELA every season with colors, a sense of balance, style and a timeless appeal.