Founded in 2008 by Serra Türker, Misela is a luxury handbag and accessories brand renowned for its beautifully crafted bags, travel accessories, and home decor. Inspired by the vibrant culture and contemporary design scene of Istanbul, Misela combines traditional Turkish craftsmanship with modern aesthetics to create timeless and sophisticated designs.
Serra Türker Bayır, born and raised in Istanbul and trained at the Rhode Island School of Design and Parsons School of Design, originally began her career as a painter focusing on textiles. Her passion for the construction of accessories led her to establish Misela, drawing on her unique perspective on fashion and design. The brand’s identity is deeply influenced by the ancient Cintamani pattern, symbolising feminine energy, strength, and power, which Misela embodies in its modern talismans for empowered individuals.
Misela’s collections are crafted by skilled artisans using high-quality materials and meticulous attention to detail. Each Misela piece, from the seasonal collection to the Made to Order collection featuring the iconic herringbone pattern, caters to diverse tastes and lifestyles, ensuring that every item is not just an accessory but a collector’s piece.
With flagship stores in Istanbul, London, and Bodrum, and a special made-to-order collection that highlights personalization, Misela celebrates more than a decade of innovation and design excellence. As a brand that represents the attributes of independence, strength, and authenticity, Misela continues to appeal to individuals across the globe who seek modern, timeless, and playful designs.
DNA
MI • SE • LA
The DNA of Misela is tied to the age-old principles of sisterhood. The name of the brand is, in fact, an acronym of designer and creative director Serra Türker’s sisters names (Mina and Lara) MISELA women across the world represent the notion of independent, strong individuals who support one another and lift each other higher.
DESIGN PHILOSOPHY
Pattern, form and regulation in design provides a very powerful artistic code, which, according to legend, has an internal, as well as an external, impact.
Drawing inspiration from the ancient guide, Cintamani, MISELA has adopted the motif as a key part of its brand identity and design philosophy. Imprinted on each MISELA bag, the Misela women carry their own personal talismans with them at all times, resulting in renewed energy and strength.
In Eastern Culture, Cintamani is believed to refer to the eye of reason and the eye of the heart. In Ottoman culture, the pattern featured on the garments of the Imperial Family. It was employed as a reference to the eye of the tiger; a symbol of power and vitality. By taking on this exacting pattern, MISELA shows its respect for tradition, evolution and history. In short, Misela bags are modern talismans of feminine energy, strength and power.